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The supermarkets continued to set off "after the Golden Week" promotion Heat
This year's "51" holiday for the first time in three days short holiday appearance for the home appliance sales people to pinched to sweat, do not know the golden week in previous years, consumption of hot appliances will continue this year. And just past the "51" sold unveiled the mystery??? In this year's Little Golden Week, the shopping malls in major appliance sales in no way inferior to the Golden Week. States United States sales figures show the U.S. Zhongshan Golden Week 8 store sales doubled over last year, Zhongshan
Suning "51" small gold Wednesday day for seven days last year, sales exceeded the sales total.
"51" Checking: Small holiday explosion According to State data show that U.S. sales, "51" Little Golden Week Zhongshan, the United States eight stores total sales doubled over the same period last year. The main push Huang Jinzhou Guo Although a large number of U.S. special Pratt & Whitney aircraft, but the sales momentum in the high-end models still good, of which 60% of high-end model sales. Among them,
TV Sales populous, Air conditioning , Refrigerator, washing machine category have exceeded expectations, sales of a substantial increase over the previous year, boosting the share of overall growth in household appliances. Zhongshan, the U.S. official said this year's "51" holiday from 7 days to 3 days, but they are the "51" promotion of investment was still more than in the past. 12 great big place full range of price categories, by accounting, GOME has a substantial direct single-drop items, packages Group buy bid is equivalent to 7.5 fold.
Zhu Wei, general manager of Suning
Zhongshan Star also said that this year's "51" shortened to three days, but demand has not weakened, but more concentrated outbreak of the consumer market and further expand capacity. From Zhongshan Suning "51" during the sales point of view, the letter only Zhongshan store at 18 o'clock on the April 30 start of the Group buy sales is very impressive night, just a few hours to create the equivalent of 3 days over the same period last year sales. The "51" day sales broke out, as of May 3, Zhongshan Suning has surpassed the sales task, seven-day holiday last year exceeded the combined sales of more than 30%. Zhu Wei stars that this year's "51" sales concentrated outbreak was due to leave after the adjustment, cancellation of travel plans people turn to shopping and spending, consumer demand focused on the release of three days. While Suning by extending the hours of operation, and bulk purchase activities offset the impact of holiday shortened, three-day holiday this year is the last seven days of holiday preparation volume was 1.5 times, sufficient to meet the shopping needs of consumers. Air-conditioning, color TV, 3C Suning such as "51," the protagonist of home appliances market, while the refrigerator, washing machine, electric, also made life history of the best sales performance. Suning get data from Zhongshan, this year's "51" Little Golden Week, air conditioning, color TV as the two key growth category, sales to the overall proportion of 55%. Zhu Wei star introduction, air conditioning, color television sets sold well for three reasons, the first days of the temperature rise, many people take advantage of "51" implementation of the air-conditioned purchase plans, another is the renovation of the public, for the purchase of new home appliances, which directly led air conditioning sales. This year is the same as
Olympics , The large size of HD
Flat Panel TV Become the preferred, the major TV brands have come up with many promotional activities, 40,42,46,52 each large section of flat-panel TV prices scale new record low, while sales were a record high, only store a letter of Zhongshan Shop "51" the day we sold nearly 500 flat-panel TV.
After the Golden Week Perspective: Stepping in for seven days Promotions
Although the "51" Little Golden Week is over, but the excitement still continued, the supermarkets continued to set off "after the Golden Week" promotion hot. This week, Zhongshan, U.S. 8 stores Thanksgiving Celebration, will continue to implement the "51" during a down in the end of the price-cutting strategy, the same intensity in the discount straight down the same intensity, the intensity all the same gifts, based on 12 large category will have new brands and models to join, flat-panel TVs, air conditioners, refrigerators, washing machines, 3C and other commodities will continue to push back now add powerful gift promotions. Zhongshan, U.S. official says, the country the United States for the Golden Week travel back to the passenger, postganglionic marriage of customers, a new round of promotion programs will be fully launched.
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