Monday, January 23, 2017

Graphic Design - Adding Visual Appeal

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Graphic designers have a reputation of being pretentious Mac users, but they’re far more than that.  Over the years, they’ve evolved into a type of artist that knows how to work a computer; or in other words, a non-starving artist.  Effective graphic designs can be seen in logos that are recognized around the world. Everything from the way that a company writes their name to the emblems they put on their products all represent graphic design. Unfortunately, not all graphic design is created equal.  Artists that provide graphic designs can help the company enhance their advertising on everything from direct mail to newsletters and business cards. They can also add splash of interest and color to an otherwise dull or boring website.  A dull website, no matter how great the content is, will get people hitting the “back” button very quickly.


The quality of the graphic design can say a lot about your company to the potential customers and clients that you’re trying to reach. A clean and effective design can make a good first impression, but one that’s clumsy or inarticulate can leave potential customers thinking that you’re not quite delivering the kind of quality that you should.  A sloppy website portrays a sloppy company. A good graphic design can help customers develop trust in your company or the products that you offer. It can also go a long way towards increasing brand development and recognition. Your internet presence, and how that presence looks, is crucial in a fierce marketplace.


Depending on the type of image you wish to portray, a graphic design can elicit different responses. They can make your company and products seem youthful and energetic or whimsical and fun loving. Graphic design can also give your company a no-nonsense image, if that’s what you’re going for. If, for instance, you are running a company that represents client’s interests on Wall Street, you’ll probably want a look that is a bit more serious than one that is designed for youth culture. It’s with these differences in mind that graphic designers create bold and eye-catching art.


Utilizing graphic design effectively can also go a long way towards improving your company\'s website. A website that’s boring and drab is not going to be very good at convincing customers to spend their money.  No one ever spent money on something that was boring to look at!  It is possible, however, to go a bit too far with it comes to trying to make your site “pop.” Too loud is just as much of a turn off as too boring.  Therefore, a good graphic designer strikes the right balance between visual appeal and usability in order to keep customers coming back time and again.


Learn more about cleveland marketing firm and graphic design in ohio at: quezmedia.com

 




Corporate design, or Visual Identity, or Graphic Branding.
All these fancy titles basically mean the same thing. Establishing a visual bond between your business, and the people connected to it. Employees, Contractors, Partners - but most importantly your customers.

Why is this so important? Well, Company Business, or Brand, these are just abstract terms, right? Until you give them some visual form that will represent them to the outside world. Cuz, thats the way you get people to remember you, and differentiate you from the competition, and this is not just about a Logo.

The search for a perfect visual identity need to start from much deeper grounds by defining the Corporate Colours, Fonts, and Basic Shapes. Based on these core elements, a Logo is created. And, of course, an IT Security Company will probably use a different set than a Non-profit Ecology Organisation. Now, any additional materials, prints,or merchandise must be created on the basis of the new graphic fundaments. So, Letterheads, Envelopes, Business cards, Mugs, T-shirts, or even Cars. All these should respect the defined styling.

This is how you build coherence and consistency across visible components of your business, which strongly increases your trustworthiness, and brand credibility.

Long story short, you’ve come to the right place. Since we do exactly what has been described, together with your help, we will find the right core elements for your brand, design a visually appealing Logo for your business field, and also produce any of the additional materials.

And by producing, I also mean that we can manage all the printing for you, and deliver just the final outputs.

So, what are you waiting for? Contact us today, and give your business a new face.

https://printanything.ng





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