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5 19, the State Council executive meeting decided to to Beijing, Shanghai, Tianjin, Jiangsu,
Zhejiang , Shandong, Guangdong and Fuzhou, Changsha as appliance "TM" policy pilot areas, and to allocate funds for 2.0 billion on
TV Machines, refrigerators, washing machines, air conditioners, computers and five types of household electrical appliances "TM."
"TM" policy has just been issued, appliance manufacturers immediately flocked to stores, hoping to in the "TM" rules before the release authority for the issuance of subsidies, many outside the home appliance list in subsidies manufacturers have come out to call for increased subsidies for species to share a cake from. Companies face the common good show, China
Electronic Business Association Deputy Secretary-General Lu Renbo expected, the appliance "TM" policy will be leveraging 20 billion consumer appliances.
Policy good: or lever 20 billion home appliances
Sell In the "TM" in the context of the Jiu Jiadian sell subsidized, and consumers buy new appliances, in principle, according to a new home appliance sales price of 10% of the subsidies, sub-species to determine the maximum amount of subsidies, In addition, recycling subsidies, and sent within the Jiu Jiadian transportation costs and dismantling businesses, will be given a fixed subsidy.
In accordance with the Suning Electrical data provided by the Government to determine the subsidy TV, refrigerators and other large appliances Jiujia Dian products are considered, the new product market average of 3,000 yuan, according to 10% of the allowances, each new machine will be 300 yuan subsidy 20 billion "TM" subsidies to stimulate sales of 20 billion yuan. China Electronic Commerce Association, said the Deputy Secretary-General Lu Renbo agree, but some analysts believe that the actual operation may not be so optimistic, "Chinese appliance 'is not bad do not throw' of the traditional consumption habits not easily changed."
TCL Group Brand Management Center, Liangqi Chun said in an interview as a traditional
Marketing Means, "TM" by the government for subsidies to be driven no doubt will boost the consumption of low-income people in cities will improve the market play an active role in increments. "Now replace flat
CRT TV has become the trend, 'TM to' policy will undoubtedly further accelerate the development of flat panel industry. "
Reporter learned that, at present, including TCL, Changhong and other domestic appliances equipped with color TV have special recycling sector, which in October last year, TCL professional environmental protection enterprises in Guangdong Ogilvy & Mather Point Group officially signed a joint venture specializing in home appliances recycling plant, began to enter the waste home appliances recycling industry, and Changhong also commissioned a CRT television deal last year model line, CRT television on waste recycling.
Business suggestions: work subsidies may be considered to bear Marketplace
Addition to TCL, Changhong and other appliance manufacturers involved in recycling of waste home appliances, the Suning, Gome appliance chain stores such as the "TM" policy before the announcement has also started early implementation of the "TM" service, which Gome As early as 2005, began building appliances "TM" collection system, treatment of used home appliances for depreciation.
Country beauty that since this year, the National US-based consumer products used household appliances life span and the actual situation of discount, consumers can buy directly related to the electric appliances arrived in price, the average depreciation per 150 yuan to 200 yuan These costs borne by the States United States stores, Gome will be expected to recall 300 million of the country's waste appliances, and the amount of more than 400 million yuan for this subsidy.
For the "TM" service paradigm, Guangzhou Su Ning Gu Wei, director of marketing, said in an interview, Suning has been vigorously promoted in recent years, "TM" service, and to stimulate the upgrading of products from to a certain extent, the state through the 2 billion "TM" subsidies to boost domestic demand and will undoubtedly further stimulate the demand for consumers to buy appliances.
Guangzhou China Yoshihiro Xuanjing Li Wang Yonghong also said that the demolition and disposal of waste household appliances has always been troubled by a difficult problem of consumers, through subsidies to stimulate undoubtedly is a big plus.
I am an expert from China Quality Digital, usually analyzes all kind of industries situation, such as wine credenza , thermoelectric wine cooler.
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