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Chocolates have been in existence since the times of the Aztecs and Mayas. The credit of introducing them to the rest of the world goes to the Spaniards. In the beginning, a highly unrefined form was used in Europe. Now, the primary components of chocolate are cocoa, sugar and milk. Hersheys were the first chocolate manufacturers to bring out chocolates in the currently accepted solid form.
The size of Indian chocolate market size was estimated at approx. 30,000 tonnes in the year 2008. Moulded chocolates like dairy milk, amul, nestle premium, truffle and nestle milky bar constitute 37% of the total market (in terms of volume). The count segment comprising of brands such as five star, kitkat, perk, and picnic is the next largest segment, accounting for 30% of the total market. Panned chocolates occupy 10% of the total market.
Indian chocolate industry is dominated by two companies; Cadbury and Nestle, both multinationals. The leader is Cadbury with the biggest share of 70%. The company's various brands such as Dairy Milk, Five Star, clairs, Gems and Perk are leaders in their segments. Until the middle of 90s, Cadbury had a monopoly among the chocolate manufacturers, and then Nestle made an entry by introducing its famous brands like Kit Kat and Lions, and in the process ending Cadburys monopoly. Competition in this segment is going to increase as big international heavyweights like Hershey's and Mars are entering the Indian market.
If we see check per capita consumption of different countries of the world, than India stands nowhere even near the top 30 countries. The Indian chocolate industry is highly fragmented with a wide range of products. We have moulded chocolates, panned chocolates and many more. Given India's gigantic population, it is a surprise that per capita intake is dreadfully low; a mere twenty grams/Indian as compared seven kgs in most developed countries. However, the consumption is growing at 10 to 12 percent annually.
Frazer Foods is one of the leading chocolate manufacturers in India. It specializes in moulded chocolate, hard boiled candy, deposited candy, chewing gum outsourcing and contract manufacturer confectionery.
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