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Editor's note: In recent years, by international trade barriers, appreciation of the renminbi, raw material prices and labor shortages, and many other factors, China's footwear industry is facing severe challenges. In this environment, the Chinese footwear industry how to keep the world's largest shoe producing and exporting countries of the position? How to go from the low end and high-end market? How to type from quantity to quality, and economic returns ... ...
Territory in the global footwear industry, China is undoubtedly the most powerful of the big corps, as the global annual production volume of 15 billion pairs of shoes, the share of "Made in China" has more than 10 billion pairs. However, access to changing the 2008, the thriving footwear industry in China started a new fission, in the international trade barriers, appreciation of the renminbi, raw material prices and labor shortages, especially e is the country's new labor contract law under the influence of the implementation, has been in a strong position in China's footwear industry is facing severe challenges and tests. Transfer of China's footwear industry crisis and the urgency of upgrading, the new pattern of global footwear industry to change, has become a global industry focus.
First, the world's footwear industry development and consumer market overview
From a global point of view, the major world powers footwear in Asia, China, India, Vietnam, Indonesia and Thailand, Europe, Italy, Spain and Portugal, and South America, Brazil. Global footwear enterprises of various existing 3-4 million, the footwear and shoes, shoes machine and other related industries a total of nearly 1,000 people employed.
China is the world's largest shoe producing and exporting countries. In recent years, China's annual production of more than 10 billion pairs of shoes, accounting for 66% of the total global footwear, is the world's largest footwear? Manufacturing base, is the world's largest footwear exporter. In 2006, China reached 7.65 billion pairs of footwear exports, exports to 21.81 billion U.S. dollars, exports accounted for 53% of total world exports over.
India is second only to China, the world's second-largest footwear producer. India is currently about two billion pairs of shoes annually, about 4,000 footwear and related businesses, of which about 500 for large enterprises, SMEs 3500. The output of small and medium enterprises account for about 60% of India's footwear production to 65%; large companies generally provide high-quality products, mainly for processing international brand.
Brazil is the world's third-largest producer of shoes, power, quality and price of its shoes in the world, occupies an important share of the current shoe company 7200 in Brazil, employing about 30 million, 700 million pairs of shoes annually, the annual exports about 180 million pairs of shoes.
Vietnam is the world's fourth-largest shoe-making countries, about 400 shoe-making enterprises, employing about 50 million. Vietnam is now 4-6 billion pairs of shoes annually, of which 90% of exports. In 2006, the Vietnamese footwear exports to 3.55 billion U.S. dollars; footwear exports from January to October 2007 totaled 3.2 billion U.S. dollars, up 9.9%
Italy is in Europe and the world's most important old-shoe power, the current annual production is about more than 200 million pairs of shoes, 51% of the product positioning in the high-end market. Italy has three main production area high shoes, the first is SanMauroPoli, a total of 270 companies, 15 million pairs of shoes annually. The second is RivieradelBrenta, there are nearly 1,000 enterprises, mainly produces high-end shoes. Ma Kai, the third is the ink and Macerata provinces Fair, about 3300 companies, the total sales of 10 billion euros, about 60% of products exported.
Spain is the EU's second-largest footwear production in the country. The annual production of 100 million pairs of countries around the Asian countries and Latin American countries competition), so that the Spanish footwear industry completely changed business strategy. Now, they have products to mid-range-based positioning shift from the main project with the design of high-quality high-end products. Spanish shoe production center has been shifted from the low-cost and high-end footwear world in the end one of the production.
Portugal is also important footwear producer in Europe. In 2003, shoe-making enterprises 1900, annual production of 91.8 million pairs, have been decreasing in recent years. Most shoe mainly Portuguese and Italian shoes manufactured products are mainly middle and low. ?) The international market competition intensifies and the industry shift, the Portuguese footwear industry in a slump by av time, we began to re-position, towards a high-end products, advocating self-design, to create its own brand, developing the international market road.
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