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According to "Japanese Economic News" reported on February 25 , Japan's largest home appliance chain industry giant Yamada Electric in Tianjin, China announced plans to open stores. Yamada Electric in Japan has more than 1,700 chain stores, is expected in fiscal 2009 revenues of 100.9 trillion yen, is expected to net profit of 395 billion yen. While profit fell more than 15%, but still firmly occupy the home appliance chain of Japanese dominance.
News release that day, Yamada Electric shares rose 0.67 percentage points (40 yen), to close at 5,990 yen. Coincidentally, on the high-profile announcement of the forthcoming motor Yamada enter China market, has to enter the Chinese market three years of U.S. chain giant Best Buy , Also announced that it will open its first other ports in Suzhou store?? Suzhou impression of the city shops. Main Consumer Best Buy Electronic , Home office supplies, electronics, entertainment software and related services. In 2003, Best Buy began to set foot in China, in Shanghai, its first global procurement office, then Best Buy has opened in Shanghai, several home appliance chain stores. To iPhone3G starting at home, for example, Best Buy, as Apple with its biggest retailer in North America status as the Shanghai field, "the highest standards" of the Apple dealers.
A short time, Japan Yamada Electric and Best Buy, almost simultaneously in the Chinese home appliance chain has announced a new round of market expansion plans for domestic appliances have been slightly quiet market set off a chain of glittering new . Does that mean that the market competitive level has been reached, "pressing their last breath" of the domestic home appliance chain store market, it is worth really the giant U.S. and Japanese home appliance chain, "touched upon"? Country of beauty and Suning Dominate the domestic home appliance chain store market, "double hegemony" status of foreign home appliance chain giant is encountered a new challenge?
"Market has been globalized, foreign retail giants went to our house," said Huatai Securities (601,688) Research Institute, said Zhang Tao. He said: "The Suning Appliance (002024), Gome So of course there is the impact of domestic chains, then see who is doing good? Who ran in front of? Society is changing supply and demand, consumer preferences are changing, 80, 90, after the demand is changing, the world's supply structure is different from the past no network, now Suning Appliance (002024) through e-commerce in the upgrade, through overseas acquisitions in the international, this is the 'new economy' of exploration. "
In fact, the so-called chain management is a "chicken-egg hatched chicken" and "cycle of business model" and the "new economy" in a reflection of the retailer. Chain management is a form of business organization and management system is operating such goods or services, a number of companies to a consortium composed of some form, under the overall planning of specialization and division of labor based on the implementation of the decentralization management, the combination of independent business activities into the overall scale of operation in order to achieve economies of scale. Chain business conditions after giving itself into the Chinese retail market, has been developed rapidly. To household appliances, for example, is now home appliance industry chain business has been formed within the foreign melee situation. Chinese home appliance chain of foreign markets and home appliance chain has a large number of pan, such as fast moving consumer goods industry, Wal-Mart, Carrefour, RT-Mart, Trust-Mart, Metro, B & Q, Home Depot and so on and so on.
We note that the US-Japan high-profile shop giant home appliance chain, is a giant in the domestic home appliance chain Gome encountered particular Huang Guangyu Under the impact of events, in which the desire of foreign giant market to fill the gap left by the U.S. State of signs particularly evident. Huang Guangyu of events affected by the impact of the first half of the country the United States last year, net profit down 5 percent, closed 110 stores with low efficiency. Ended in August last year, the number of stores to 779, down 49. March 1, Gome announcement that received Beijing Second Intermediate People's Court delivered the indictment, the indictment says unit Gome suspected bribery. Gome president Chen Xiao said though, even if the unit bribery conviction, nor will the company's operations and financial condition causing substantial negative impact, but would like Gome Huang Guangyu clearly not immune to the reality on the case. The Yamada Electric in 2008 Sell Amount of about 126 billion yuan, which is quite GOME sales over the same period.
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