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In the past, traditional Chinese manufacturing output in the technology. Today, Chinese manufacturers can not lose in industrial design. I have always maintained that the world is not really into the era in China, a breakthrough in China still has a long way to go. On the one hand from manufacturing to research and development, from manufacturing to branding, on the other hand from the general manufacturing to manufacturing excellence.
Prosperity, we do seek is perfect excellence. Crisis under the eyes of Chinese-made R & D and design is really like
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What is said? Why customers are always satisfied, and the market demand gap? Fashion Review Division tension serious criticism Road: China-made products lose most of the industrial design, an Iphone so many fans rush. Why? Is that their dreams, personality, and the pursuit of integration into the public's needs.
Can continue to seize the products and customers
Service
, It has vitality. Unfortunately, until today, we are still "
Cottage
. "Known physics, Dr. Yang has said that the 21st century is the century of industrial design. Federation of American industrial design of a research display, industrial design into one U.S. dollar each,
Sell
Income will increase 1500 U.S. dollars. Hitachi Design statistics also show that for every 10 million yen in sales in industrial design from the 52% contribution, the contribution from technological improvements, only 21%.
In the manufacture of industrial chains, we have a processing plant is the stage, foundry man can not always go on the market or can only be exploited to death. Many of our design firms do not have the real R & D and tooling capability, application software design, industrial design and design session, designers tend to do more software applications, creative look and industrial design, and then only co-mold mold maker company and truly effective only after docking operating efficiency. As the upstream manufacturers continue to reduce costs, the original cost of a single design is also a pressure and then pressure, leading to design the company's profit margins declining.
Design is strategic, not just a link. Foreign brands may be delayed to market, nor will a design not personality, competitive products to market, is called positioning. Designed to predict changes in demand and assurance, is leading the trend is really the first productive force. We seem to only verbal shouting numerous it, and why? Because the design requires a lot of talent, resources, money, time, effort, strategy, not quick success, not opportunistic, not fishing a left, we must patiently wait for growth. Pick up what can only be accelerated through the complex in the low-end Chinese-made vicious competition. LV bag can sell yuan, we? How long can sell? Market repurchase rate? Loyalty is a few? Why BMW car into the ranks of the Chinese government procurement? Why are reluctant to reduce the price of BMW into the government procurement? Government helpless it? No, do not have our own brand quality and strength, Santianliangtou bad, security is low, full of cottage, this is the reality.
Entrepreneurs said the design is not a simple problem, it is an industrial chain, need to survive the policy, soil, environment, needs, there is no spending power, design no matter how good things have no market. Wrong! Chinese entrepreneurs really have this sense of urgency, would not be the situation today. Made in China beginning in positioning a problem, bigger and stronger, the larger the better.
While European and American design
trend, leading to accumulate the strength to form a theoretical basis. But we should also note that in Japan after World War II despite the lack of fundamental research in information technology, system software, network technology, and gaps still exist, but consumer
Electronic
Products, Japan has its unique advantage we should learn from. If the Japanese production
Digital
Like machines, electronic games, color printers, LCD displays have a strong international competitiveness. In the information age, small and medium traditional Japanese design, clever, light, thin features have been further carried forward, became the important features of Japanese high-tech products.
The past, the traditional Chinese manufacturing output in the technology, but in China today, we must not lose in industrial design, lose the R & D, lost in the core technology. I have always insisted that the world has not really entered the times in China, a breakthrough in China still has a long way to go, on the one hand from manufacturing to research and development, from manufacturing to branding, the other from general manufacturing to manufacturing excellence.
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China, Design, Industrial, Industry, Iphoneappliance, Skip, Threshold
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